Research Methods Theories and Concepts Understanding of the research methodology 4.1 Introduction This chapter presents the reader clearly understanding of the research methodology and relevant research approaches determining the way through this research was conducted. In accordance with the main objective of research, Kothari (2005) states that research should help the reader to discover the truth that is hidden through the application of scientific procedures. Methodology produces the outcomes of any studies and it is important to choose appropriate way to conduct the research methods in effective way in order to meet researchers aims and objectives of the research. Research methodology followed in this dissertation presents topics on different forms of research which are used in order to find an appropriate approach and method in this study.
