HP SL5 - Essay ExampleWhen Carly Fiorina replaced Lew Platt as CEO and president of Hewlett-Packard in 1999, the company had become a gigantic bureaucracy with business units doing their own thing. Profits had fallen along with employee productivity and customer satisfaction. In short, HP had become a technology laggard and was weak in marketing as well. Fiorina, the first female CEO of a Dow Jones-listed company, set out to transform HP from an engineering company to a leading technology solutions company focused on the marketplace. Hewlett-Packard Company was a leading global provider of computing and imaging solutions and services with total revenue of $45.2 billion, per its 2001financial report. The new CEO immediately went to work to reduce operational costs and to put in place a new strategic direction for the company.
