Q: Conduct a household or market survey and report on the buying motive of consumers as regards price and quality, consumers being classified by age, sex and income given certain selected products. * Choose any five consumer durable products/services of high demand. (i.e., products with life span greater than 3 years.)FORMAT:* Main page (Name, Class, Year, Marketing Project)* Title (question)* Table of Contents* Explain buying motive and its types.* Introduction and information about each of the products chosen (only consumer durable objects; types are – medium expensive and very expensive). * Target group of customers for each product in brief. (Age; sex; income group etc.) * Must: Mention gender and age if product is bought a certain gender or age group only, along with reasoning for the same. * Form questionnaires with (10-15 questions) and do a survey with 10 customers. Make sure that the questions can be answered in sentences or provide statements with options. DO NOT use Yes/No questions. * Eg: What is the primary reason for which you buy this product?
